Xiaomi has quietly introduced its own Bluetooth tracker, positioning it as a budget-friendly alternative to Apple’s recently upgraded AirTag. Listings have surfaced across European retail platforms and Xiaomi’s official France store, revealing key details about the device ahead of any formal announcement.
Price Undercuts Apple’s AirTag Significantly
The Xiaomi Tag is priced at €17.99 for a single unit and €59.99 for a four-pack, according to WinFuture. Some European retailers are already listing it at under €15. This places it well below Apple’s second-gen AirTag, which starts at $29 for one tracker.
Key Specifications and Design
The tracker measures 7.2mm in thickness and runs on a standard CR2032 coin battery. The battery is user-replaceable and rated to last approximately one year. Currently, the device appears to be available only in a white finish.
Cross-Platform Compatibility
Unlike Apple’s AirTag, which is tightly integrated with its own ecosystem, the Xiaomi Tag supports both Apple’s Find My network and Google’s Find Hub. This allows users on either platform to locate their belongings using nearby phones from both networks.
Connectivity and Missing Feature
Listings confirm the presence of Bluetooth 5.4 and NFC on the device. However, there is no mention of Ultra Wideband (UWB) support in the current specifications. While earlier leaks suggested both UWB and non-UWB variants may be in development, the model now appearing at retailers appears to be Bluetooth-only.
This is significant because Apple recently upgraded its AirTag with a second-generation UWB chip, enabling improved Precision Finding capabilities over longer distances.
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Availability and Launch Status
Xiaomi has yet to make an official announcement. The current situation appears to be a soft launch or early retailer listings. With pricing already live on Xiaomi’s French portal and stock reaching select European outlets, an official reveal is expected soon.
Availability in the United States remains unclear at this stage.
Frequently Asked Questions
1. What is the price of the Xiaomi Tag in Europe?
The Xiaomi Tag is priced at €17.99 for a single tracker and €59.99 for a four-pack. Some retailers are listing it for under €15.
2. Does the Xiaomi Tag support Ultra Wideband?
Current listings do not mention Ultra Wideband support. The device appears to be Bluetooth-only at this time.
3. Which tracking networks does the Xiaomi Tag work with?
The tracker supports both Apple’s Find My network and Google’s Find Hub, allowing cross-platform use.
4. What battery does the Xiaomi Tag use and how long does it last?
It runs on a replaceable CR2032 coin battery that is rated for approximately one year of use.
5. Will the Xiaomi Tag be available in the United States?
The chances of US availability remain uncertain at this point. Current listings are focused on European markets and Xiaomi’s France storefront.